You should use your focus keywords often throughout your copy - but never at the expense of good writing. You should include important keywords early in your page titles, headlines, and body text, since early placement can be a signal of relevance. The best way to rank for a keyword is to use it. Work Your Keywords and Related Variants in Page Content With one authoritative cornerstone page on a specific topic, there is no SEO confusion, and you should rank higher. Instead, merge your content into a single cornerstone page. If you have 10 pages relating to the same set of keywords, Google will have a hard time determining which page is relevant. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm. Good Content Will Win Out in Organic Rankingsīefore you dig into some of the more technical ways to improve SEO ranking, always remember that writing high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Tools like BrightEdge can help you see search volume and competition for your desired keywords 2. You can also learn how customers actually talk about your products by using AI-powered conversation analytics tools like Signal Discovery. Keywords with high volume and low to medium competition are the sweet spot - they have high traffic potential and are easier to rank for.
Think about how people would search for your products and services, make a list of these keywords, and check the traffic and competition for each term with a tool like BrightEdge or Google’s Keyword Planner. This is an exercise that will take the effort of both marketing and management. Your goal should be to secure high organic rankings for your most desired keywords. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. And while Google is constantly tweaking their search engine algorithm, here are some fundamental strategies to get you started on improving your organic search engine rankings. Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site.
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